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Find out about better ways
to monetise your influencership.
The world of media has changed. You have more power than you think. Anyone who has a social media following of 2500+ has built trust and loyalty among their audience. You have something that influencers with +1M followers don’t have: a tighter connection with your audience.
With the rise of social media, what a lot of people don’t realise is that the audience they have is worth something — and brands want to pay for that.
Big influencers don’t have that advantage
The people that are following you are the ones brands want to reach
You've got a closer connection to your followers
Not every brand needs Kylie Jenner
Research shows smaller influencers have more impact
You have a better idea of what your audience likes.
Influencers with a lot of followers are not the ideal decision for every brand. It only makes sense for brands that make products for everyone to collaborate with big influencers.
There’s not much point in asking Justin Bieber to promote a clothing brand made for the British culture, as his audience is worldwide.
If the brand works with 10 influencers who have 2500+ followers, that gives them a better result. The problem? They couldn’t find the perfect 10 influencers easily — that is about to change
Brands prefer leaving the content creation process in the hands of people like you: those who’ve already gained a following from Gen Z.
However, getting in touch with people like you is uncomfortable for them. Mails are unanswered. WhatsApp/DMs are not their favourite communication channel. That is why we’ve developed the MyPodium Chat, a common-ground solution for both sides.
For instance, your favourite music artist can’t address only those who have followed them for their music.
Those fans may be different from those who’ve followed them for their lifestyle. Or for the way they dress. Or, maybe some people simply follow them for their humour — but not for how they dress.
Your audience is closer to you. That is your advantage. And brands love this advantage of yours, because a partnership is more “targeted” this way.
Brands have two options: choose to work with 100 influencers 10,000 followers each or one influencer with 1m followers. Naturally, that one big influencer will ask for more money/freebies than the 100 influencers combined.
It makes a lot more sense for brands to work with the smaller influencers. The problem? It also takes a lot of time to find those 100 influencers. So brands had to settle for one big name.
With the tools we’re creating, that is about to change. More money, freebies and collaborations are coming your way.
Have you ever wondered why celebrities with 1m+ followers have a smaller engagement % than influencers with 100k followers? The answer is simple: the more you grow, the wider your reach is.
Fewer people are going to relate 100% to your posts. This is another advantage of yours which makes brands more willing to look for… you! And to collaborate with you.
Just like we’ve mentioned before, you’re closer to your audience than a big influencer is with her/his. When brands want to involve your creativity and put your ideas to use, they will have a stronger impact upon your followers and their customers.
Why? Once again, you have a better idea of what your audience likes — and more importantly, what they don’t like. It’s easier to be authentic when you’re not trying to please 10 different types of people.
And brands need that in order to drive business results.
Big influencers don’t have that advantage
Influencers with a lot of followers are not the ideal decision for every brand. It only makes sense for brands that make products for everyone to collaborate with big influencers.
There’s not much point in asking Justin Bieber to promote a clothing brand made for the British culture, as his audience is worldwide.
If the brand works with 10 influencers who have 2500+ followers, that gives them a better result. The problem? They couldn’t find the perfect 10 influencers easily — that is about to change
The people that are following you are the ones brands want to reach
Brands prefer leaving the content creation process in the hands of people like you: those who’ve already gained a following from Gen Z.
However, getting in touch with people like you is uncomfortable for them. Mails are unanswered. WhatsApp/DMs are not their favourite communication channel. That is why we’ve developed the MyPodium Chat, a common-ground solution for both sides.
You've got a closer connection to your followers
For instance, your favourite music artist can’t address only those who have followed them for their music.
Those fans may be different from those who’ve followed them for their lifestyle. Or for the way they dress. Or, maybe some people simply follow them for their humour — but not for how they dress.
Your audience is closer to you. That is your advantage. And brands love this advantage of yours, because a partnership is more “targeted” this way.
Not every brand needs Kylie Jenner
Brands have two options: choose to work with 100 influencers 10,000 followers each or one influencer with 1m followers. Naturally, that one big influencer will ask for more money/freebies than the 100 influencers combined.
It makes a lot more sense for brands to work with the smaller influencers. The problem? It also takes a lot of time to find those 100 influencers. So brands had to settle for one big name.
With the tools we’re creating, that is about to change. More money, freebies and collaborations are coming your way.
Research shows smaller influencers have more impact
Have you ever wondered why celebrities with 1m+ followers have a smaller engagement % than influencers with 100k followers? The answer is simple: the more you grow, the wider your reach is.
Fewer people are going to relate 100% to your posts. This is another advantage of yours which makes brands more willing to look for… you! And to collaborate with you.
You have a better idea of what your audience likes.
Just like we’ve mentioned before, you’re closer to your audience than a big influencer is with her/his. When brands want to involve your creativity and put your ideas to use, they will have a stronger impact upon your followers and their customers.
Why? Once again, you have a better idea of what your audience likes — and more importantly, what they don’t like. It’s easier to be authentic when you’re not trying to please 10 different types of people.
And brands need that in order to drive business results.
Adidas working with
David Beckham on print campaigns
Adidas working with Maria Taylor,
Founder of the Winning Edge Leadership Academy
Uber actively works with Influencers ranging from 2500 followers to 1m+ followers
@charlottebridgeman
Love Island contentant Jonna Chimonides promoting for JD Sports
@joannachimonides
MyPodium gives you a professional platform to showcase yourself and a communication platform to manage requests from brands for absolutely no cost.
Don’t miss out on the opportunity to monetize your social media presence as this could provide you with a lucrative income and an opportunity to work with exciting brands and creative campaigns.
Brands want your audience and creativity.
Find out about better ways
to monetise your influencership.